'Turst' the Gorton's fisherwoman, if she'll let you

UPDATE, May 31, 2012: Hannaford would correct the damned thing behind the back of this post. But turst - er, trust me, it did say "Seafood you can turst" for a few days.
Sustainable Seafood
Quoth Hannaford: "Seafood you can turst".

It depends what the meaning of turst is, the vivid discernment of which is left as an exercise, if at all, for the reader.

In the meantime, waiter, I shall stick with the turf and leave the surf to the compilers of the Urban Dictionary.

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