C(-4)? This is why we pretend anarchists can't have naughty things

        Joe Weider, Requiescat in pace

Robert Galbraith/Reuters

Joe Weider, Bodybuilding Legend, Dies

By ROBERT D. McFADDEN 9:57 PM ET

Mr. Weider helped popularize the sport worldwide and cultivated one of its biggest stars — a charismatic young weightlifter named Arnold Schwarzenegger.

In 1977-1978, aged 15-16, fresh from weekly mail-order installments of the Charles Atlas Course (with DYNAMIC TENSION)  I took out a three-year subscription to Weider's monthly Muscle Builder magazine, read Pumping Iron and saw the movie based on it, and with a friend took the bus three hours north from Cincinnati to Columbus to attend the 1977 edition of the Weider-sponsored IFBB Mr. Olympia contest, where among a thrusting crowd I managed to get my copy of Arnold: The Education of a Bodybuilder signed by the contest's legendary six-time (1970-1975) winner. We even pre-ordered tickets for the 1978 contest, though a family move to Connecticut put paid to my repeat attendance. I can even dimly recall working out myself a few times in our basement!

Note the reporter's name above, Robert McFadden, and recall that earlier American titan of pagan self-fortification, Bernarr MacFadden:

In 1939, MacFadden “summoned” Joe Weider to lunch with him at the New York Athletic Club, and predicted Weider’s future success as a publisher. “I felt like God had anointed me,” Joe recalled in his autobiography, Brothers of Iron http://www.cbass.com/Weider.htm .

From a book description reprinted in my post on Macfadden from June 2012:

Athletes' footnotes: Macfaddists, Well-Sandowed, Gym's Bondage, &c.

Mr. America: How Muscular Millionaire Bernarr Macfadden Transformed the Nation Through Sex, Salad, and the Ultimate Starvation Diet

During two feverish decades between the world wars, Bernarr Macfadden did more to educate the world about healthy eating, alternative medicine, regular sexual activity, and exercise than anyone in history. A tubercular orphan at age eight, he discovered the nascent fields of vegetarianism and weight lifting, and at the turn of the century founded Physical Culture, the most influential health magazine of all time and the cornerstone of a thirty-million-dollar media empire. His disciples included Upton Sinclair and Charles Atlas; among his employees were Walter Winchell, Ed Sullivan, and Eleanor Roosevelt. He launched the worst newspaper in U.S. history, founded a whole-grain utopian community in the New Jersey suburbs, trained fascist cadets for Mussolini, and came within a hair's breadth of being elected senator from Florida—running on a physical fitness platform.

Yet today few have heard of this larger-than-life entrepreneur who changed American society. In Mr. America, Mark Adams illuminates Macfadden's captivating, ambitious, and unparalleled life. After examining the thousands of diets in Macfadden's revolutionary five-volume Encyclopedia of Physical Culture, Adams plays guinea pig and tests several of the most extreme ones on himself—with amazing, and sometimes hilarious, results.

On Sun, Mar 24, 2013 at 6:40 AM, A Ph.D. economist wrote:

Hans & Franz?

Idea for regular sketch-character - at the gym, a fitness coach, a little Jewish nebbish always with the harassing of patrons at the weight machines to try harder, under the title Arnold Schwartz, The Nagger.